About The Brand
Insightt is a data analysis and polling firm specialized in the Mexican political landscape. Their mission is to inform the public through strategic data—gathered via field and telephone surveys during electoral seasons. They partnered with Rebrnd to build a complete brand identity, from naming and visual system to a website and social media design focused on the clear and accurate communication of political insights.
The Problem
In a context where public trust and clarity are essential, Insightt needed a brand that could translate electoral data into accessible, credible, and neutral content for media outlets and citizens alike. The lack of a structured visual system limited their ability to deliver their findings in a compelling and trustworthy way.
The Solution
Rebrnd developed a complete identity rooted in data clarity and civic responsibility. We designed a modern, minimal visual language that reinforces credibility and transparency. The branding system included a digital platform and adaptable social media templates to clearly communicate political survey results and position Insightt as a trusted source for electoral data in Mexico.
The Result
A civic-focused brand that delivers political insights with clarity, neutrality, and impact.
