About The Brand
Grupo Jimenez is a medical technology distribution company with over 13 years of experience, committed to providing innovative and safe solutions to healthcare professionals. Their mission is to ensure doctors and hospitals have access to high-quality medical technology—enabling better care for patients and contributing to the well-being of society as a whole.
The Problem
Despite its strong reputation and long-standing experience in the medical sector, Grupo Jimenez faced a fragmented communication system. Their brand presence lacked consistency across platforms, and their visual identity no longer reflected the innovation and trust their work embodies. The challenge was to unify their messaging and update their brand expression to match their leadership in the field.
The Solution
Rebrnd led a full communication update across multiple touchpoints—branding, social media, BTL marketing, web presence, and audiovisual production. We developed a cohesive visual system and strategic content to ensure that Grupo Jiménez could communicate efficiently, consistently, and meaningfully in every channel. The new identity reflects who they are: a solid, forward-thinking company that empowers the healthcare ecosystem.
The Result
A medical brand that speaks with confidence, coherence, and purpose—matching its technological leadership with impactful communication.
