About The Brand
Dr. Alejandra Ahuett is a geriatric specialist based in Monterrey, dedicated to personalized, in-home care for elderly patients. She approached Rebrnd with the goal of creating a brand identity that reflected warmth, professionalism, and the unique nature of her medical practice.
The Problem
While her service was highly human and specialized, Dr. Ahuett did not yet have a defined brand presence. She needed a professional yet approachable visual identity that would build trust, support her positioning in the medical field, and clearly communicate the value of her home-care services.
The Solution
Rebrnd designed a soft and elegant identity that balanced medical professionalism with warmth and empathy. We carried out a full visual identity system, including professional photography, medical stationery (prescription pads, letterheads, business cards, and presentation templates), all tailored to support her practice as a geriatric physician providing care directly to patients’ homes.
The Result
A compassionate and professional brand that elevates the value of specialized geriatric care.
