About The Brand
Dr. Héctor Iturbe is a trauma and orthopedic surgeon based in Monterrey, known for his medical precision and practical approach to patient education. He came to Rebrnd with no digital presence or visual identity, looking to build a brand that could communicate his expertise while connecting with a broader audience.
The Problem
Despite his strong professional background, Dr. Iturbe lacked the tools to position himself online. Without branding or structured communication, his practice remained invisible in a digital-first medical landscape—missing out on opportunities for visibility, credibility, and patient engagement.
The Solution
Rebrnd developed his brand from scratch: naming, identity, digital presence, and social media strategy. Through thoughtful content design and audiovisual storytelling, we built a relatable and credible brand voice. Today, Dr. Iturbe’s content not only educates, but also reaches international audiences—going viral and establishing him as a trusted voice in orthopedic care.
The Result
A brand that breaks barriers—turning medical expertise into viral impact and digital trust.
