About The Brand
Aura Serena is a handcrafted candle brand focused on creating intentional, aromatherapeutic experiences through calming scents. Born from the idea of bringing peace and mindfulness into everyday spaces, the brand partnered with Rebrnd to build its identity from the ground up—including naming, branding, and product photography.
The Problem
In a saturated market of artisanal products, Aura Serena needed a name and visual language that would reflect its purpose: not just to sell candles, but to communicate serenity and intention through scent. The challenge was to elevate the brand above the ordinary and give it emotional, sensory depth.
The Solution
Rebrnd developed a soft and elegant identity that reflects the emotional essence of the product. We crafted a name that evokes calm and clarity, paired with a minimalist visual system and serene photography. The result is a brand that feels intimate, soothing, and aligned with mindful living.
The Result
A sensory brand that transforms candles into special moments.
