About The Brand
Arthro Xperts is a group of orthopedic and trauma specialists based in Guadalajara, Jalisco. They came to Rebrnd with the goal of building a brand from the ground up—one that would represent their professionalism, medical expertise, and commitment to clinical precision.
The Problem
Despite having a strong reputation, the group lacked a visual identity that conveyed trust, modernity, and specialization. This absence made it difficult to position themselves in an increasingly competitive and visually driven medical landscape.
The Solution
At Rebrnd, we developed a minimalist identity that communicates clarity, technology, and precision. We focused on clean forms, well-structured space, and a modern color palette—creating a cohesive visual system that reflects professionalism and positions Arthro Xperts as a current and trustworthy brand.
The Result
The door to a new chapter for the medical group
